How would you describe your show's content?
The show is balanced between light-hearted and serious. We want to be entertaining, educational and informative. The show is a weekly resource of information that small businesses can use. We are an integral, independent, and unique voice that brings to life the joys and challenges of owning a small business.
Where is the show taped?
529 Bryant Street NW, Washington, DC 20059, (202) 806-3500. We tape at the WHUR station studios located on the beautiful campus of Howard University. Street parking is usually available. Metro: Howard/Shaw on the green line (ten- minute walk, three blocks straight up Georgia Ave, turn right at the Starbucks, one block down).
Who is the host and team?
Carl Brown is the host and executive producer. He has a wealth of small business development knowledge. Mr. Brown has over 25 years of experience in training, human resources, sales, marketing, procurement, contract compliance and contract administration in the public and private sectors. Additionally, he has experience in government contracts, GSA schedules and GWAC’s, and socio-economic certification programs. In recent years, he was the executive producer and guest on the “Emerging Business Report” as well as the on-air host of “Growing Pains -Taking Your Business to the Next Level.” Additionally, he has been a guest on numerous radio shows, and interviewed by national media outlets including news programs and newspapers. Ms. Sharrarne Morton, owner of Morton Media, is the Co-host and producer. Ms. Morton was the on-air talent and segment producer for the “Emerging Business Report” television show. In addition to writing the script, working with the production team during pre & post production, and hosting the “Emerging Business Report,” Ms. Morton kept the show moving, entertaining, and informative for the small business owner. She has also executive produced other shows including “It Takes a Village” and “Popular Technology” along with a myriad of cable television commercials for Comcast Spotlight, the advertising sales division of Comcast Cable. Ms. Morton is a regular guest on ABC7/News Channel 8’s “NewsTalk” offering commentary on local, national and international news. She has vast experience in executive production, script writing, research, program content development, and hosting.
Who is the audience?
Our audience are the 28.2 million small businesses and people who are thinking about going into business across America. SiriusXM has 30 million subscribers.
What will we hear on a typical program?
We have four unique styles of guests: 1. Small business owners discuss the trials and tribulations/ups and downs of owning and managing a small business. We hear success stories, failures and lesson’s learned. Many small business owners think they are alone. Fortunately, they are not alone because the Small Business Development Centers were established for the purpose of providing counseling, technical assistance, workshops and financial and loan package review and preparation. 2. We interview Subject Matter Experts (SME’s) that counsel small businesses. We discuss business plan development, marketing, social media, branding, distribution and transportation logistics, leadership development, succession planning, disaster planning, finance, loan application review and many other topics that our audience desire. 3. We interview Large Businesses and Government Agencies. Large Businesses provide insight on how to successfully do business with them. What they look for in a subcontractor, protégé or joint venture partner? Government Agencies discuss the Socio-economic programs they have, and the qualifications, the types of goods and services they purchase, how a small business should market to them, respond to an RFP, IFB, and RFQ and their due diligence requirements. 4. Lastly we talk to Advocacy and Support Organizations such as professional associations and Chambers of Commerce that provide advocacy and industry specific training, certifications and are working with federal, state and local policy makers and community stakeholders to ensure the success of the small business community.