The Williams family – Henry, Kristal, and Brandon – wanted to offer affordable, healthy alternatives to traditional burger and fries to residents in D.C.’s historic Shaw community.  Having developed several creative tasty recipes for fishburgers, and possessing backgrounds in food, health and medicine, the Williams’ had some of the ingredients for an exceptional restaurant.  Nevertheless, what they lacked – a sound business strategy and funding which would prove critical to the establishment and growth of their business.   

How the DCSBDC helped 

Henry and Kristal Williams, co-owners of the family-owned, FishScale eatery located at 637 Florida Avenue, Northwest, wanted to establish their business on a solid foundation. As a result, they worked with DCSBDC to develop a practical business plan, obtain financing,  optimize their operations, and get introduced to restaurant SMEs. With the DCSBDC assistance, the Williams are building a strong foundation with operations, marketing, finance, and are on the verge of fulfilling a mid-term goal of opening a second location.   

Success 

The Williams obtained consulting from the DC Small Business Development Center, which helped them create a business plan, streamline operations, and obtain an $148K SBA 7(a) loan, increased their marketing and social media presence allowing them to establish and grow their restaurant. Thus far, the owners have created 5 part-time and 2 full-time jobs.   

Visit Fishscale at wearefishscale.com