![Let’s Talk About Marketing To Women](http://www.thesmallbusinessreport.biz/wp-content/uploads/2019/02/PinkCan.png)
Let’s Talk About Marketing To Women
Beyonce once asked, “who runs the world?” And answered with, “Girls!” Given that women influence over 83% of all consumer spending in the United States, we wouldn’t say she’s wrong. So let’s kick off Women’s History Month by opening up a dialogue about connecting with and marketing to women. The conversation has come a long…
![Business Plan](http://www.thesmallbusinessreport.biz/wp-content/uploads/2019/02/businessplan.jpg)
Business Plan
A good business plan is like a road map by which you out line your plans, directions and the method by which you are attempting to reach your targets/goals. It is an autobiography of your business. It will tell the story of “Why” you are in business and where you want to take your business….
![What is Mystery Shopping?](http://www.thesmallbusinessreport.biz/wp-content/uploads/2019/02/Mystery.jpg)
What is Mystery Shopping?
Some retailers hire companies to evaluate the quality of service in their stores; they often use mystery shoppers to get the information. They instruct a mystery shopper to make a particular purchase in a store or restaurant, and then report on the experience. As a small business owner you want to know how well your…
![Networking](http://www.thesmallbusinessreport.biz/wp-content/uploads/2019/02/networking.jpg)
Networking
Small businesses that support each other do better. Are you active in your local Chamber of Commerce? The Chamber of Commerce is also a goldmine of information about local economic development, trends, and policies. If you have the space to accommodate the meeting, offer to host a meeting so the members get to see your…
![Point of Sale](http://www.thesmallbusinessreport.biz/wp-content/uploads/2019/02/pointofsale.jpg)
Point of Sale
Invented in the 1870s, the cash register was the very first “point-of-sale system” mechanizing the transfer of money. Today, small business owners are opting for something more portable: smartphones, tablets and other mobile terminals, equipped with point-of-sale apps. There are many such systems marketed to small businesses, the most popular of which include Square, LevelUp…